Over
the past few years, I have started different businesses with fellow
entrepreneurs.
All
these businesses and ‘partnerships’ brought me new lessons and today’s post
reflects on the Big Lessons these business journeys have provided.
But
first some distinctions:
Partnership: A business owned and run by
two or more partners.
Joint venture: It is temporary in nature
and is terminated as soon as the venture is completed.
Shareholders: An owner of shares in a
company – usually a limited company and shareholdings need not be equal.
Selecting
a Business Partner Wisely
Business
Partnerships are not unlike marriages – the separation (the divorce) can be
very painful.
"So just like choosing a life partner, choose your business partners carefully".
I am
regularly amazed at just how casually people end up in business together.
Most
people would not marry someone without some serious getting to know them time.
Yet, I find people who have barely met going into business with each other –
especially in today’s digital marketplace.
Is
your potential partner a positive happy person? How do they react under
pressure? Are they the kind of person who is vengeful and vindictive? Beware of
anyone who boasts about getting ‘one over’ in a previous business dealing –
because chances are one day it will be you that they will want to get ‘one
over’.
OK
they may have a skill or money that the business needs but if you can’t get on
or respect each other it is going to be challenging for both of you.
Before
reading this list I should say this is not Legal Advice – it is some key
lessons from a personal perspective – hire and pay a professional for advice.
Additionally
one thing I see a lot of is individuals referring to each other as partners – when
no legal partnership agreement exists. Beware of this term – in some parts of
the world if a true partnership exists you could be responsible for the debts
of your partner.
OK,
on to the main points:
1) 50% of something big, is better than 100% of nothing
You
could argue that none of the businesses I created with partners would have ever
happened, if I didn’t give up some ownership share and control.
2) It’s less stressful when you share responsibility.
This
is especially good if say one of you is the writer / creative type and the
other is say more technical.
3) Most people will choose what they want to do, not what is best.
This
is a BIG one – all growing businesses have challenges – the road to the top is
not a straight up arrow and there will be things that don’t go as planned. It
is in those times that people often retreat into their comfort zone and do the
things they like doing rather than the things that need doing. They fail to
prioritize and if you don’t watch out the business will fail.
As
Drew Houston (the founder of Dropbox) says:
"It’s OK to have growing pains, as long as you’re prioritizing correctly and working to address them. Every company looks messy from the inside."
4) Greed at some point usually takes over.
Strangely
the more successful the business is the more reluctant some partners can be to
share. This is why it is essential everyone knows their roles /
responsibilities. For example in some ‘deals’ one individual may have the idea
and put up the cash and thereafter have very little ‘work’ involvement while
the other partner would on the surface appear to be working harder and sooner
or later may forget it was the other partner who put up the cash / had the
idea. As I say. it is essential to have an agreement on different roles clear
and out in the open from the start.
5) Sometimes you have to admit defeat.
Give
it your best shot – know in your heart you did your best but if for whatever
reason it is not working out sometimes it best to cut your loses and move on.
6) Don’t rush to make any decisions.
But
on the other hand don’t take days and weeks over something – but in my
experience ‘sleeping on it’ (taking 24hrs) over a major decision can often be
the wisest choice. Whatever you do – don’t make big decisions when feeling
angry.
7. Everything needs to be in writing
All
the important stuff needs to be in writing – make it a habit to record all
major discussions and outcomes of discussions. Should there be a
misunderstanding later – you can always refer back.
8) Open communication is paramount.
I can’t
help my business partners solve problems if they don’t tell me about them. I
can forgive people messing up, what is not acceptable, is hiding from it. Tell
your business partner everything.
As
Marcus Lemonis, – the “business turnaround king” and star of CNBC’s prime time
reality series The Profit is quoted:
“If you guys can’t communicate as business partners, you can’t be in business together. If you can’t tell him what’s wrong, then you shouldn’t be in business together”
9) Communicate on the phone and in person.
I
hardly ever get anything achieved over email. You often end up playing email
tag, resolving things slowly, waiting for replies. (But of course once
something has been decided – confirm in writing / email)
One
person I use to be in business with, would often ‘forget’ what he agreed to.
Every time he ended up owing me money, he would make it a point that I had to
prove that we ever had an agreement. Everything we ever did was done on a
handshake, which admittedly was a silly thing to do, but I get excited about my
ideas and just want to push forward with them quickly. Hopefully I’m done
making this mistake.
What
amused me about this example is, everything was in my name, the domain,
hosting, merchant and so on. He only ever had a problem with our verbal
agreements when he had any control over what we were doing. See number 4.
I
never had a problem with anyone when business is conducted face to face. It’s
when you allow them to hide away, they see the opportunity to be dishonest.
10. Crazy people can be hard to spot.
People
will tell you what they think you want to hear. They will paint the picture
that they are happy, smart, sane and willing to work there ass off. Never go
into business with mean people. Never go into business with people who must
always be right!
In
conclusion – it is important to be realistic in all business relationships. Of
course with good due diligence you minimize the chances of failure – but sometimes
it just doesn’t work out.
Our
ability to handle failure and move on / start again is ultimately one of the
most important success traits for an Entrepreneur.
I
should also say Thank You to all my business partnerships – even the ones that
didn’t work out. We are always learning..
And
finally a great quote from John D. Rockefeller:
"A friendship founded on business is a good deal better than a business founded on friendship."

































































